Shell Rotella Gas Truck Engine Oil

Shell Rotella® Expands Industry-Leading Portfolio with introduction of Shell Rotella Gas Truck Engine Oil

Shell Rotella Gas Truck Engine Oil

Just for Hard-Working Gasoline-Powered Trucks and SUVs

 

Las Vegas, NV – Shell Lubricants is introducing Shell Rotella® Gas Truck full synthetic engine oil providing, extreme protection for towing and hauling for gasoline-powered pickup trucks and SUVs. The oil, from the makers of Shell Rotella heavy duty diesel engine oil, offers the unsurpassed protection these engines need in three viscosity grades: 0W-20, 5W-20 and 5W-30 beginning in January in the U.S. and in May in Canada. The oil will be available in 1 quart, 5 quart and Ecobox in the U.S. and 5 liter in Canada.

 

“We’re excited to introduce an oil for pickup trucks and SUVs that meets the demands of modern and older gasoline engines,” said Megan Pino, Shell Rotella global brand manager. “We have more than 40 years’ experience protecting hard-working engines, so we understand what kind of operating conditions these vehicles are likely to face. Whether being driven for work or fun Shell Rotella® Gas Truck full synthetic engine oil works hard to protect and prolong engine life for all new and older trucks and SUVs.”

 

Shell Rotella, the number one brand of heavy-duty engine oil[1], is the first major oil brand to introduce a complete portfolio of full synthetic motor oils for both heavy duty diesel engines and gasoline-powered trucks and SUVs. All three grades of Shell Rotella Gas Truck motor oil are formulated to provide unsurpassed wear protection in even the most extreme conditions trucks and SUVs face, including heavy hauling, towing, extreme temperatures and off-road. The synthetic base oil delivers added oxidation stability, improved volatility and low-temperature properties.

 

Shell Rotella Gas Truck is recommended for use in gasoline-powered pick-up trucks and SUVs, including those that experience more extreme conditions, including driving with heavy loads, stop and go driving, frequent short trips, extreme hot or cold temperatures, and extensive idling. The oil is approved for use in Ford, GM, Ram and Toyota gas-powered trucks and SUVs.

 

Shell Rotella Gas Truck 0W-20 and 5W-20 full synthetic motor oils help protect engines in extreme temperatures and conditions and outperform conventional motor oil in severe driving conditions providing unsurpassed wear protection and helping prevent sludge and other damaging deposits. Both oils meet API SN PLUS and API SN-Resource Conserving and are ideal for modern turbocharged engines. SAE 0W-20 and 5W-20 viscosity grade oils are commonly recommended for use in many new vehicles with modern engine technology[2] for maximum fuel economy and performance.

 

Shell Rotella Gas Truck 5W-30 is recommended for use in vehicles requiring the use of SAE 5W-30 viscosity grade engine oil under all driving conditions. The oil is ideal for pick-ups and SUVs that may experience more extreme conditions including driving with a heavy load, in dusty conditions, stop and go driving, frequent short trips, extreme hot or cold temperatures, and extensive idling.

 

Specifications and Approvals for Shell Rotella® Gas Truck oil:

  • API SN-Resource Conserving (also all previous categories)
  • API SN PLUS
  • ILSAC GF-5
  • Chrysler MS-6395
  • Ford WSS-M2C947-B1
  • GM dexos1™ Gen 2[3]

 

For more information about Shell Rotella® engine oils visit Rotella.com. To stay up-to-date on the latest news from Shell Rotella, ‘Like’ Shell Rotella on Facebook (Facebook.com/ShellRotella) and follow Shell Rotella on Twitter (Twitter.com/ShellRotella).

 

About Shell Lubricants

The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 11 percent of global lubricants volume.* The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX®, Shell Gadus® and Jiffy Lube®. http://www.shell.com

 

*Kline & Company, “Global Lubricants Industry November 2017: Market Analysis and Assessment.

Ram Rebel Headed to Overland Expo

  • Two months ahead of its U.S. market launch, the new 2015 Ram 1500 Rebel pickup truck will make its first Arizona appearance at the Overland Expo in Mormon Lake, Ariz.
  • Overland Expo to host Ram Truck press conference and owner clinic
  • Mopar Ram 2500 Outdoorsman concept and classic 1986 Rod Hall W150 Baja race truck to join Ram product display
  • In addition to a product display, media event and seminar, Ram and Jeep products will be available for customer ride and drives
  • The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment, offering customers a custom truck with capability
  • Equipped with factory lift, 33-inch tires, Bilstein shocks, skid plates, tow hooks and other off-road-ready features, Rebel drops right into a core segment of the truck market with unique design cues and can-do attitude backed by Ram Truck engineering
  • New front grille design and “Ram” branding offer a new styling for Ram Truck
  • Rebel includes new interior colors and materials, including Radar Red and Black seats with tire tread-matching pattern

May 11, 2015 , Auburn Hills, Mich. – On May 16, the new 2015 Ram Rebel will make its first off-road-event appearance since its unveiling at the North American International Auto Show in January. The Ram Truck brand is bringing Rebel — Ram’s new one-off-a-kind half-ton truck — to one of America’s top outdoor adventurer destinations: Overland Expo in Mormon Lake, Ariz.

2015 Ram 1500 Rebel Final (retouched)
2015 Ram 1500 Rebel Final

The Overland Expo draws more than 6,000 explorers, adventurers, off-highway journeyers and their families from around the globe for three days of camping, workshops, classes and outdoor-product demonstrations. Demonstrations and skills challenges are also a part of the Mormon Lake activities.

“The Ram Rebel fulfills customer demand for an aggressively styled, factory-built off-road-style package,” said Bob Hegbloom, President and CEO – Ram Truck Brand, FCA US. “Overland Expo has grown to be a must-attend event for adventurers who rely on their vehicles to get them off the beaten path. It’s a great fit for Ram Trucks.”

Ram will host a special Rebel press conference at Overland Expo at 11 a.m., Saturday, May 16. A customer clinic hosted by Ram product experts will follow at 1 p.m.

RAM 1500 REBEL

The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment.

New exterior design highlights

Rebel features an all-new grille with prominent billet silver “RAM” letter badge. Departing from the brand’s iconic “cross-hair” designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface, which incorporates a powder coated, billet silver skid plate, new front tow hooks and new LED fog lamps. Black bezel bi-functional projector headlamps with LED marker lights lie beneath an aluminum, twin-snorkel sport hood.

Rebel’s blacked-out front-end continues on the flanks, where black Power Wagon wheel-arch moldings, flat-black badge, mirrors and lower body panels create a distinctive trail-ready presence. The new trim features a two-tone paint scheme with black as a constant on the lower body, front to rear.

The Ram 1500 Rebel features an all-new 17-inch aluminum wheel. Among the most elaborate designs found in mass production, the new one-piece wheel incorporates matte black painted accent pockets and multi-angled surfaces linked to the Rebel’s off-road bias.

Continuing around to the rearview is a bold new “RAM” stamped tailgate with blacked-out lettering. The “Rebel” and “4X4” badge emphasize the truck’s uniqueness. The rear bumper is also treated with durable black powder coating with flared cutouts around dual chrome-tipped exhausts. Tail lamps incorporate black bezels to match forward lighting.

Rebel includes an optional backup camera, providing a better field of vision when maneuvering. A new tri-fold tonneau cover is embossed with the Ram logo.

The Ram 1500 Rebel will be available in five colors, including: Granite Crystal Metallic, Bright Silver Metallic, Flame Red, Bright White and Brilliant Black. Both monotone and two-tone paint options are offered.

2015 Ram 1500 Rebel Crew Cab 4x4 interior
2015 Ram 1500 Rebel Crew Cab 4×4 interior

Unique interior detailing

Inside, Rebel is every bit as brawny and rugged as it is outside, featuring dramatic, industry-exclusive seating elements.

High-durability technical grain vinyl seats are finished in Radar Red and Black with Sedoso fabric inserts embossed with the Toyo tire tread pattern, matching the Rebel’s actual footprint. Standard heated front seats feature Light Diesel Gray accent stitching, Radar Red Ram’s head embroidery on the headrests and Black with Light Diesel Gray Rebel nameplate embroidered on upper seat bolsters.

The all-black instrument panel, door armrests and logo-embossed center console armrest cover are topped with two-tone Radar Red and Light Gray accent stitching. The center stack and console are finished in Iron Gray Metallic paint giving a cast-iron appearance. An all-new center console bin incorporates a cellular phone/tablet holder with molded insert allowing for various-sized devices. Radar Red anodized vent rings, door accent rings, door trim spears and center console trim ring add color detail to the interior. The Rebel’s heated steering wheel is wrapped with semi-perforated black leather, accented with Radar Red X-stitches.

The upper glove box door is finished with a Rebel nameplate badge.

Deep all-weather rubber floor mats with contrasting Radar Red Ram’s head help contain dirt, snow and debris.

The interior is finished off with a new black headliner and matching upper pillars.

Performance Updates

The Rebel’s trail-running capability gets a boost with 1.0-inch raised ride height for improved off-road approach, departure and breakover angles.

Bilstein supplies front and rear shocks with unique tuning and a new steering calibration is matched to the Rebel’s increased ride height. A softer rear stabilizer bar provides improved dynamics.

Beefy 33-inch (LT285/70R17E) Toyo Open Country A/T all-terrain tires are mounted to the all-new 17-inch silver and black cast aluminum wheels.

A new tire offering for Ram trucks, the Open Country A/Ts are versatile all-terrain tires designed for rugged good looks, all-season handling and a comfortable ride. Their aggressive tread pattern offers good traction in bad conditions, on pavement or off. They feature a special wavy sipe arrangement for a comfortable ride and improved snow traction; groove bottom siping for more biting edges for increased traction in the snow and an open shoulder that maximizes water evacuation for excellent all-terrain traction and stability.

The Rebel takes advantage of Ram’s exclusive air suspension system with a 1.0-inch factory suspension lift, which not only helps to clear the 33-inch tires but also contributes to additional ground clearance. A modified alignment of the independent front suspension appropriately adjusts tire angle and aluminum lower A-arms absorb the load. The combination of larger tires and a suspension lift yield best-in-class ground clearance of 10.3 inches, and a new stability program calibration takes Rebel’s modifications into consideration.

Rebel is available exclusively as a crew cab model with 5-ft. 7-inch bed length. Both 3.6-liter Pentastar V-6 and 5.7-liter HEMI powertrains are offered, as is a choice of either 4X2 (HEMI only) or 4X4 configurations. RamBox is optional.

Ram Rebel is the 10th member of the Ram truck lineup, which includes Tradesman, Express, SLT, Big Horn/Lone Star, Outdoorsman, Sport, Laramie, Longhorn and Limited.

Rebel goes on sale early in the second half of 2015.

Powertrain

The 3.6-liter Pentastar V-6 engine (Ward’s 10 Best Engines Award winner three years in a row) with variable-valve timing (VVT) offers 305 horsepower, 269 lb.-ft. of torque and fuel economy of 25 miles per gallon (mpg).

The legendary 5.7-liter HEMI V-8 with fuel-saving cylinder shut-off and VVT provide 395 horsepower and 410 lb.-ft. of torque.

HEMI-powered Ram 1500 Rebel trucks are available in 4×2 or 4×4 powertrains with 3.92 or 3.21 gear ratios. When equipped with the 3.6-liter Pentastar V-6 engine, Rebel is available in 4×4 only with a 3.92 gear ratio, allowing the engine to leverage its power and torque.

Both the 3.6-liter V-6 and 5.7-liter HEMI V-8 engines are available with a rear anti-spin differential, which turns both rear wheels in tandem when increased torque is applied – helpful in off-road driving conditions. The design automatically unlocks the differential for normal on-road driving, allowing the wheels to spin independently for improved drivability.

The TorqueFlite eight-speed automatic transmission – standard equipment with the Rebel’s 3.6-liter V-6 Pentastar and 5.7-liter HEMI V-8 engines, improves drivability and enhances fuel efficiency.

The 2015 Ram 1500 has established what is unmistakably the most advanced and efficient truck in the light-duty category, as evidenced by:

  • Best-in-class fuel economy at 28 mpg with 3.0-liter EcoDiesel V-6
  • Exclusive link coil rear suspension and optional 4-corner air suspension
  • Only manufacturer in light-duty class to offer diesel, gasoline, and flex-fuel (E85 capable 3.6-liter V-6) engines
  • Unsurpassed powertrain warranty – five years/100,000 miles

The 2015 Ram 1500 is backed with a five-year /100,000-mile Powertrain Limited Warranty. The powertrain-limited warranty covers the cost of all parts and labor needed to repair a covered powertrain component – engine, transmission and drive system. Coverage also includes free towing to the nearest Ram dealer, if necessary. The warranty also is transferable, allowing customers who sell their truck during the warranty period to pass the coverage onto the new owner.

The standard three-year / 36,000-mile Basic Limited Warranty provides bumper-to-bumper coverage for the Ram 1500, from the body to the electrical system.

Quality

The 2015 Ram 1500’s quality is scrutinized at the company’s Chrysler Technology Center’s state-of-the-art scientific labs in Auburn Hills, Michigan, including the Noise/Vibration/Harshness Lab, Electromagnetic Compatibility Facility, Wind Tunnel and the Road Test Simulator (RTS).

For example, the RTS recreates the abuse a truck endures at the hands of a 95th percentile driver – meaning someone who drives the vehicle in more severe conditions than 95 percent of all customers. The RTS can put a lifetime of wear and tear on a truck in about one month’s time. The Ram development team is committed to finding and fixing any issues before the customer does.

Manufacturing

The 2015 Ram 1500 is built at the Warren Truck Assembly Plant (Warren, Michigan), which has built more than 12.5 million trucks since it started operations in 1938. Crew Cab and Regular Cab models of the 2015 Ram 1500 are built at the Saltillo Truck Assembly Plant in Saltillo, Mexico.

Mopar Ram 2500 Outdoorsman

For Ram owners who love to head into the wild, the Ram 2500 Outdoorsman elevates the capability of the heavy-duty pickup to the next level. Creating the perfect base camp, the Ram 2500 Outdoorsman is built to blend in with its surroundings with the help of Mopar products and unique camouflage design touches.

Inspired by the Ram brand’s relationship with outdoors outfitter Mossy Oak®, the Ram 2500 Outdoorsman’s unique “Swamp Thing Green” color is further disguised with distinct “camo” flourishes. A Mossy Oak Bottomland camouflage pattern design is smartly applied to the hood, roof and along the length of the lower body.

Three utility hoops used on past SEMA show vehicles with ladder racks for pickups or surfboard racks for trucks which, have been reinvented as a camouflaged bed tent, providing shelter from nature’s wrath or extra storage space for gear. Elements pulled from the popular Ram Sun Chaser 2013 SEMA show vehicle include a concept Mopar roof rack and the concept “Flip-Up” seatback tailgate, which converts into a two-seat bench by folding back toward the cab. The RamBox is loaded with Mopar accessories, and a step-assist off the rear bumper helps to access the bed.

The Ram 2500 Outdoorsman sits on Mopar concept 17-inch, eight-lug bead lock wheels, which are capable of dealing with challenging terrain, especially when coupled with aggressive 35-by-12.50-inch R17 Mud-Terrain T/A KM2 BFGoodrich tires. Mopar’s fender flares at the front and rear provide a muscular impression, and the Ram 2500 Outdoorsman can roll with anything thanks to a Mopar leveling kit and Bilstein shocks.

1986 Dodge Ram W150 Baja Replica

Of the more than 500,000 Dodge Ram trucks produced during the 1986 model year, a select few were able to live adventurous lives as modified members of professional race circuits.  One of the most challenging work places for such a vehicle is the challenging off-road race course on Mexico’s Baja peninsula. In 1979, a Dodge Ram piloted by Walker Evans was the first pickup to grab the overall win for the demanding Baja 1000 and off-road legend Rod Hall scored an incredible 37 consecutive race victories in Dodge vehicles, including numerous Baja 1000 titles.

In 1987, Walker Evans captured the coveted off-road championship at Baja in an 800 hp Dodge Ram W150. Fitted with Mickey Thompson shocks, extra-leaf front springs, a roll bar, grille guard, driving lights and custom paint, the replica Ram W150 4×4 is the show version of Hall’s competition truck.

Wheelbase:     115 in.
Length:            198 in.
Engine:            Overhead Valve V-8
Displacement: 360 cu. In.
Bore/Stroke:    4 in. x 3.58 in.
Compression:  9.0:1
Transmission:  Torqueflite three-speed automatic
Suspension:     Four-wheel longitudinal springs, live front axle
Brakes:             Front disc, rear drum, hydraulic

ABOUT OVERLAND EXPO

Overland Expo is the world’s most unique event for do-it-yourself adventure travel enthusiasts, with hundreds of session-hours of classes for four-wheel-drive and adventure motorcycling, inspirational programs, the Overland Film Festival, roundtable discussions, demonstrations, food, and a large expo featuring nearly 200 vendors of adventure travel equipment, camping gear, bikes, vehicles, and services.

No other event offers the scope of classes taught by the world’s leading experts alongside a professional-level trade show, bringing together in one place all the camping and vehicle and motorcycle equipment and services adventure enthusiasts need to get outfitted and get going.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:

  • Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
  • Best-in-class towing capability – 30,000 pounds with Ram 3500
  • Best-in-class payload – 7,390 pounds with Ram 3500
  • Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

RAM Power Wagon

America’s Most Off-road Capable Pickup, 2015 Ram Power Wagon Named Four Wheeler ‘Pickup Truck of the Year’

•2015 Ram Power Wagon beats the competition in a series of in-depth on- and off-road tests
•2015 Ram Power Wagon is the most off-road-capable pickup truck with electric-locking front and rear differentials, electronic disconnecting sway bar, Bilstein shocks, 33-inch off-road tires, underbody skid plate protection, 4.10 axle ratio and a custom-built Warn® 12,000-pound winch
•Power Wagon now available in three distinct trim models—Tradesman, SLT and Laramie

March 2, 2015 , Auburn Hills, Mich. – The editors of Four Wheeler have named the Ram Power Wagon “2015 Pickup Truck of the Year.”

 

“Factory-built and engineered, our Power Wagon is, by far, the most capable off-road pickup available in production,” said Bob Hegbloom, President and CEO of Ram Truck Brand — FCA US LLC. “The Four Wheeler magazine staff is loaded with off-road expertise. We’re honored that they have again named the Ram Power Wagon with their Pickup Truck of the Year award.”

To qualify for the competition, a vehicle must have been entirely new or have substantial mechanical revisions from a previous model year. The award winning Ram Power Wagon features a 6.4-liter HEMI with best-in-class 410 horsepower and 428 lb.-ft. of torque. A class-exclusive 5-link rear suspension system was added and the front suspension is uniquely modified with Ram’s “Articulink” to allow additional axle flex and traction.

“The 2015 Ram Power Wagon is simply everything you want a real pickup to be,” said Christian Hazel, Editor of Four Wheeler. “Plenty of power and load-carrying capability for hauling and towing, well-appointed interior comfort and convenience features, great on-road ride and handling, and jaw-dropping capability in virtually any off-road terrain. The Ram Power Wagon didn’t just win Four Wheeler’s 2015 Pickup Truck of the Year, it blew the competition away.”

The 2015 Ram Power Wagon is based on the Ram 2500 Heavy Duty 4×4 Crew Cab, but features a number of off-road-specific engineering enhancements, which give the truck a significant advantage over all production pickups.

Vehicles participating in the annual Four Wheeler Pickup Truck of the Year competition were subjected to a week of rigorous testing in five key areas: Trail Performance, Empirical Data, On-Pavement Performance, Interior, and Exterior. Visit FourWheeler.com to learn more about the 2015 Four Wheeler Pickup Truck of the Year competition.

POWERTRAIN
Compelling numbers tell the best-in-class story of the standard 6.4-liter HEMI 16-valve V-8 engine: 410 horsepower at 5,600 rpm and a peak torque rating of 429 lb.-ft. (582 N•m) at 4,000 rpm. The engine calibration is unique to Power Wagon in order to enhance its off-road maneuverability and finesse. When driving in four-wheel-drive “Low,” the throttle response softens and the idle speed increases by 100 rpm (from 650 to 750 rpm) — providing added control when ascending and descending off-road obstacles at slow speeds.

The 2015 Ram Power Wagon is equipped with Fuel Saver technology, delivering more power yet better fuel efficiency than previous generations. When conditions allow, as in highway cruising, the Fuel Saver system seamlessly shuts down four cylinders to conserve fuel.

The engine also features an active dual-runner-length intake manifold optimized specifically for the Ram Heavy Duty lineup. The result is improved low-end torque without sacrificing high-end power.

The 6.4-liter HEMI is offered with the 66RFE six-speed automatic transmission and connects to a part-time, manual-engagement BorgWarner BW 44-47 transfer case.

Built by American Axle Manufacturing, the axles measure 9.25 inches in the front and 11.5 inches in the rear (increase from 10.5 inches), delivering power via a 4.10:1 ring and pinion ratio. Robust rear axle shafts are upgraded to 38 mm, providing rotating force directly to the 33-inch tire/wheel combination. Both axles include electronic locking differentials driven by electro-magnetic actuators. All Ram Heavy Duty trucks incorporate a segment-exclusive front axle disconnect system to reduce parasitic loss and improve overall efficiency.

Additional axle data:

FRONT REAR
9.25 AAM 11.5 AAM
Front Pinion: 98.3 mm Rear Pinion: 121.3 mm
Front Ring Gear: 235 mm (9.25 inches) Rear Ring Gear: 292 mm (11.5 inches)
Front Axle Shaft Diameter: 35 mm Rear Axle Shaft Diameter: 38 mm

SUSPENSION
The Ram Heavy Duty features a unique suspension system, some of which was specifically engineered for the Power Wagon, including Bilstein shocks at all four corners, control arms, spring rates and more than two inches of lift.

In the front, the entire Ram Heavy Duty line features an advanced three-link front suspension to ensure roll stiffness. The Ram Power Wagon packages a unique-to-model design of the standard three-link suspension system. The Ram Articulink design incorporates high movement joints at the control-arm-to-axle mount, allowing for additional flexibility and axle articulation. Additional suspension flex is achieved via the class-exclusive electronic disconnecting sway bar, which allows the front axle to move more independently of the truck’s frame.

Heavy Duty trucks generally have rear suspension equipped for constant, heavy payloads. This usually leads to a harsher ride when unloaded. All Ram 2500 Heavy Duty trucks, including the Power Wagon, feature an exclusive five-link coil design provides better articulation over obstacles than a leaf spring system. The robust coil springs are more than up to the task of handling heavy payloads. Although the 2015 Ram Power Wagon is loaded with off-road components, owners appreciate payload up to 1,490 pounds and towing capacity up to 10,810 pounds.

The 2015 Ram Power Wagon’s combined axle and suspension package adds to greater suspension articulation, a determining factor when negotiating extreme obstacles. With Smart Bar engaged, the Ram Power Wagon reaches a Ramp Travel Index (RTI – a measurement of a vehicle’s suspension articulation) of 510 (26-inch vertical height).

GROUND CLEARANCE AND PROTECTION
Providing optimal balance between on-road civility and off-road capability are 33-inch tires, which feature a beefy tread pattern to help grab ledges along the trail and deliver optimum traction through sand, mud and snow. Larger tires and a suspension lift contribute to the Power Wagon’s 14.5-inch ground clearance, compared to 12 inches on the Ram 2500 Heavy Duty. The truck’s approach angle is boosted to 34 degrees, the departure angle is increased to 23.5 degrees and the breakover angle is enhanced to 25.5 degrees. This gives the Ram Power Wagon significant clearance for navigating a variety of severe inclines and declines as well as providing up to 30-inches of water-fording capability.

Underneath the Ram Power Wagon are generous underbody protection components. Fore-aft bars bring together the transfer case and fuel tank skid plates, resulting in armor that minimizes underside damage and rock wedging.

Ultimate truck capability is now available in three trim levels: Tradesman, SLT and Laramie. The Ram Power Wagon Tradesman offers off-road enthusiasts all of the Power Wagon’s legendary capability in a value-oriented package. The Power Wagon SLT provides a mix of comfort with off-road components and the Power Wagon Laramie offers more comfort and luxury features. Each of the three Ram Power Wagon models has its own distinctive look.

The Power Wagon nameplate was produced from 1945 through 1980. Early trucks were based on the Weapons Carrier (WC) series of Dodge ¾-ton military-use trucks built during World War II. The Power Wagon went on to become a well-known civilian vehicle and continued the lineage of Dodge four-wheel-drive trucks from the 1930s, proving basic four-wheel-drive design concepts and representing a significant predecessor to the many four-wheel-drive trucks in modern use today. The iconic truck was reintroduced in 2005 and now exists as an independent model under Ram Truck Brand.2015 Ram Power Wagon Crew Cab 4x4

About FOUR WHEELER
Whether you’re looking for the scoop on the latest off-road-capable vehicles straight from the factory floor, want to see what others have done to their rides, read up on the latest tech, or keep up with emerging trends from across the off-road world, FOUR WHEELER will bring it to you. FOUR WHEELER gives out two annual awards – Four Wheeler of the Year and Pickup Truck of the Year, and hosts a signature event, the annual Top Truck Challenge. The Four Wheeler Network features off road and 4×4 content from JP, PETERSEN’S 4-WHEEL & OFF-ROAD, DIRT SPORTS+OFF ROAD, 4WHEEL DRIVE & SPORT UTILITY, MUD LIFE, and FOUR WHEELER.

About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity: •Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
•Best-in-class towing capability – 30,000 pounds with Ram 3500
•Best-in-class payload – 7,390 pounds with Ram 3500
•Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

New 2015 Ram 1500 Rebel

RAM Rebel
New 2015 Ram 1500 Rebel Makes a Statement
• 2015 Ram 1500 Rebel takes advantage of exclusive air suspension in order to offer increased ride height
• Standard 33-inch tires provide capability and rugged looks
• First time 3.92 axle ratio available on 3.6-liter Pentastar V-6 engine
• Equipped with factory lift, skid plates, tow hooks and other off-road-ready features
• New front grille design a significant styling departure for Ram Truck brand
• New interior colors and materials, including Radar Red and Black seats with tire tread-matching pattern
January 13, 2015 , Auburn Hills, Mich. – The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment.

“Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn’t present itself until now,” said Bob Hegbloom, President and CEO — Ram Truck Brand, FCA US LLC. “The Rebel drops right into a core segment of the truck market with unique design cues and can-do attitude backed by Ram Truck engineering.”

New exterior design highlights
Rebel features an all-new grille with prominent billet silver “RAM” letter badge. Departing from the brand’s iconic “cross-hair” designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface, which incorporates a powder coated, billet silver skid plate, new front tow hooks and new LED fog lamps. Black bezel bi-functional projector headlamps with LED marker lights lie beneath an aluminum, twin-snorkel sport hood.

Rebel’s blacked-out front-end continues on the flanks, where black Power Wagon wheel-arch moldings, flat-black badge, mirrors and lower body panels create a distinctive trail-ready presence. The new trim features a two-tone paint scheme with black as a constant on the lower body, front to rear.

The Ram 1500 Rebel features an all-new 17-inch aluminum wheel. Among the most elaborate designs found in mass production, the new one-piece wheel incorporates matte black painted accent pockets and multi-angled surfaces linked to the Rebel’s off-road bias.

Continuing around to the rearview is a bold new “RAM” stamped tailgate with blacked-out lettering. The “Rebel” and “4X4” badge emphasize the truck’s uniqueness. The rear bumper is also treated with durable black powder coating with flared cutouts around dual chrome-tipped exhausts. Tail lamps incorporate black bezels to match forward lighting.

Rebel includes an optional backup camera, providing a better field of vision when maneuvering. A new tri-fold tonneau cover is embossed with the Ram logo.

The Ram 1500 Rebel will be available in five colors, including: Granite Crystal Metallic, Bright Silver Metallic, Flame Red, Bright White and Brilliant Black. Both monotone and two-tone paint options are offered.

Unique interior detailing
Inside, Rebel is every bit as brawny and rugged as it is outside, featuring dramatic, industry-exclusive seating elements.

High-durability technical grain vinyl seats are finished in Radar Red and Black with Sedoso fabric inserts embossed with the Toyo tire tread pattern, matching the Rebel’s actual footprint. Standard heated front seats feature Light Diesel Gray accent stitching, Radar Red Ram’s head embroidery on the headrests and Black with Light Diesel Gray Rebel nameplate embroidered on upper seat bolsters.

The all-black instrument panel, door armrests and logo-embossed center console armrest cover are topped with two-tone Radar Red and Light Gray accent stitching. The center stack and console are finished in Iron Gray Metallic paint giving a cast-iron appearance. An all-new center console bin incorporates a cellular phone/tablet holder with molded insert allowing for various-sized devices. Radar Red anodized vent rings, door accent rings, door trim spears and center console trim ring add color detail to the interior. The Rebel’s heated steering wheel is wrapped with semi-perforated black leather, accented with Radar Red X-stitches.
2015 Ram 1500 Rebel
The upper glove box door is finished with a Rebel nameplate badge.

Deep all-weather rubber floor mats with contrasting Radar Red Ram’s head help contain dirt, snow and debris.

The interior is finished off with a new black headliner and matching upper pillars.

Performance Updates
The Rebel’s trail-running capability gets a boost with 1.0-inch raised ride height for improved off-road approach, departure and breakover angles.

Bilstein supplies front and rear shocks with unique tuning and a new steering calibration is matched to the Rebel’s increased ride height. A softer rear stabilizer bar provides improved dynamics.

Beefy 33-inch (LT285/70R17E) Toyo Open Country A/T all-terrain tires are mounted to the all-new 17-inch silver and black cast aluminum wheels.

A new tire offering for Ram trucks, the Open Country A/Ts are versatile all-terrain tires designed for rugged good looks, all-season handling and a comfortable ride. Their aggressive tread pattern offers good traction in bad conditions, on pavement or off. They feature a special wavy sipe arrangement for a comfortable ride and improved snow traction; groove bottom siping for more biting edges for increased traction in the snow and an open shoulder that maximizes water evacuation for excellent all-terrain traction and stability.

The Rebel takes advantage of Ram’s exclusive air suspension system with a 1.0-inch factory suspension lift, which not only helps to clear the 33-inch tires but also contributes to additional ground clearance. A modified alignment of the independent front suspension appropriately adjusts tire angle and aluminum lower A-arms absorb the load. The combination of larger tires and a suspension lift yield best-in-class ground clearance of 10.3 inches, and a new stability program calibration takes Rebel’s modifications into consideration.

Rebel is available exclusively as a crew cab model with 5-ft. 7-inch bed length. Both 3.6-liter Pentastar V-6 and 5.7-liter HEMI powertrains are offered, as is a choice of either 4X2 (HEMI only) or 4X4 configurations. RamBox is optional.

Ram Rebel is the 10th member of the Ram truck lineup, which includes Tradesman, Express, SLT, Big Horn/Lone Star, Outdoorsman, Sport, Laramie, Longhorn and Limited.

Rebel goes on sale early in the second half of 2015.

Powertrain
The 3.6-liter Pentastar V-6 engine (Ward’s 10 Best Engines Award winner three years in a row) with variable-valve timing (VVT) offers 305 horsepower, 269 lb.-ft. of torque and best-in-class gasoline fuel economy of 25 miles per gallon (mpg).

The legendary 5.7-liter HEMI V-8 with fuel-saving cylinder shut-off and VVT provide 395 horsepower and 410 lb.-ft. of torque.

HEMI-powered Ram 1500 Rebel trucks are available in 4×2 or 4×4 powertrains with 3.92 or 3.21 gear ratios. When equipped with the 3.6-liter Pentastar V-6 engine, Rebel is available in 4×4 only with a 3.92 gear ratio, allowing the engine to leverage its power and torque.

Both the 3.6-liter V-6 and 5.7-liter HEMI V-8 engines are available with a rear anti-spin differential, which turns both rear wheels in tandem when increased torque is applied – helpful in off-road driving conditions. The design automatically unlocks the differential for normal on-road driving, allowing the wheels to spin independently for improved drivability.

The class-exclusive eight-speed automatic transmission (TorqueFlite 8) – standard equipment with the Rebel’s 3.6-liter V-6 Pentastar and 5.7-liter HEMI V-8 engines, which improves drivability and enhances fuel efficiency.

The 2015 Ram 1500 has established what is unmistakably the most advanced and efficient truck in the light-duty category, as evidenced by:

• Best-in-class fuel economy at 28 mpg with 3.0-liter EcoDiesel V-6
• Exclusive link coil rear suspension and optional 4-corner air suspension
• Only manufacturer in light-duty class to offer diesel, gasoline, and flex-fuel
(E85 capable 3.6-liter V-6) engines

Unsurpassed powertrain warranty – five years/100,000 miles
The 2015 Ram 1500 is backed with a five-year /100,000-mile Powertrain Limited Warranty. The powertrain-limited warranty covers the cost of all parts and labor needed to repair a covered powertrain component – engine, transmission and drive system. Coverage also includes free towing to the nearest Ram dealer, if necessary. The warranty also is transferable, allowing customers who sell their truck during the warranty period to pass the coverage onto the new owner.

The standard three-year / 36,000-mile Basic Limited Warranty provides bumper-to-bumper coverage for the Ram 1500, from the body to the electrical system.

Quality
The 2015 Ram 1500’s quality is scrutinized at the company’s Chrysler Technology Center’s state-of-the-art scientific labs in Auburn Hills, Michigan, including the Noise/Vibration/Harshness Lab, Electromagnetic Compatibility Facility, Wind Tunnel and the Road Test Simulator (RTS).

For example, the RTS recreates the abuse a truck endures at the hands of a 95th percentile driver – meaning someone who drives the vehicle in more severe conditions than 95 percent of all customers. The RTS can put a lifetime of wear and tear on a truck in about one month’s time. The Ram development team is committed to finding and fixing any issues before the customer does.

Manufacturing
The 2015 Ram 1500 is built at the Warren Truck Assembly Plant (Warren, Michigan), which has built more than 12.5 million trucks since it started operations in 1938. Crew Cab and Regular Cab models of the 2015 Ram 1500 are built at the Saltillo Truck Assembly Plant in Saltillo, Mexico.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:
• Best-in-class fuel economy with exclusive EcoDiesel – 28 mpg with Ram 1500
• Best-in-class towing capability – 30,000 pounds with Ram 3500
• Best-in-class payload – 7,390 pounds with Ram 3500
• Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Follow Ram and FCA US news and video on:
FCA Content On Demand (COD): www.fcacod.com
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Ram Trucks brand: www.ramtrucks.com
Ram Zone blog: www.ramzone.com
Facebook: www.facebook.com/RamTrucks or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/RamTrucks or www.flickr.com/ChryslerGroup
Pinterest: www.pinterest.com/ramtrucks or www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/ramtrucks or www.instagram.com/FCAcorporate
Streetfire: www.streetfire.net/uploaded/chryslervideo.htm
Twitter: www.twitter.com/RamTrucks or www.twitter.com/FCAcorporate
YouTube: www.youtube.com/RamTrucks or www.youtube.com/pentastarvideo

Ram 1500 EcoDiesel HFE

Ram 1500 EcoDiesel HFE
Ram Has “Turned Up the Eco” on Fullsize Truck MPGs … to 29
• Ram 1500 EcoDiesel HFE increases highway MPG rating to 29
• EcoDiesel tops next nearest competitor by 12 percent
• 21 MPG City and 24 MPG Combined are highest EPA ratings for any pickup
• EcoDiesel HFE will be first diesel powertrain offered in Ram 1500 Express model
January 13, 2015 , Auburn Hills, Mich. – The Ram Truck brand today announced that it will add a new, more fuel-efficient model to its half-ton truck lineup and further extend its claim on the industry’s highest fuel efficiency rating.

The 2015 Ram 1500 EcoDiesel HFE will deliver the highest fuel economy among all fullsize truck competitors — 12 percent higher than the next-closest competitor. Its “HFE” designation is Ram’s way of highlighting this model’s excellent fuel efficiency.

Ram EcoDiesel HFE gets an EPA-certified 29 mpg highway fuel economy rating. EcoDiesel HFE’s city and combined mpgs are 21 and 24, respectively, also highest among all pickups.

“Fuel efficiency is at the top of truck buyers’ priorities, and Ram is the recognized benchmark for the industry,” said Bob Hegbloom, President and CEO – Ram Truck Brand. “Twenty-nine miles per gallon cuts through the clutter. Ram invested in powertrain technologies and those are paying real dividends in the wallets of our customers.”

The fuel economy king features a unique trim package on the popular Ram 1500 Tradesman Quad Cab four-door body, with a 6-ft. 4-in. bed and 20-inch wheels. The Ram EcoDiesel also is available with a body-colored fascia adopted from the Ram Express model, which gives the Ram EcoDiesel HFE a sporty exterior appearance not offered on other EcoDiesel-powered Ram 1500s. Class-exclusive wheel-to-wheel side steps and a tri-fold tonneau cover offer owners a double-bonus: greater functionality and best-in-class aerodynamics contributing to better fuel efficiency.

“The Ram 1500 EcoDiesel delivers dominant fuel efficiency across five configurations and nine trims,” said Mike Cairns, Director – Ram Truck Engineering. “The Quad Cab is a widely purchased configuration which delivers the best aero benefit of any half-ton truck.”

Ram 1500 EcoDiesel HFE models will also get a new HFE badge that heralds its MPG claims.

The EcoDiesel HFE will go on sale late first quarter of 2015.

Ram 1500 — the most recognizable pickup on the road — delivers best-in-class fuel economy with a truckload of pioneering, fuel-saving systems and first-in-segment technologies: TorqueFlite eight-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension. The Ram 1500 delivers an outstanding combination of best-in-class fuel efficiency, unsurpassed torque and a surplus of towing capability.

The EcoDiesel-powered Ram 1500 earned a 29 mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test result ever achieved by a full-size, half-ton pickup. It also exceeds the EPA highway rating for the top-ranked small pickup.

Ram truck offers models designed for a wide range of buyers, including outdoorsmen, tradesmen, first-time buyers and ranchers. Laramie, Laramie Longhorn and Laramie Limited trims are designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with sophistication. Featuring premium materials, such as full-leather seating, real wood interior components and modish design, Ram offers a refined luxury alternative uncommon in pickups.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:
• Best-in-class fuel economy with exclusive EcoDiesel – 28 mpg with Ram 1500
• Best-in-class towing capability – 30,000 pounds with Ram 3500
• Best-in-class payload – 7,390 pounds with Ram 3500
• Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Follow Ram and FCA US news and video on:
FCA Content On Demand (COD): www.fcacod.com
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Ram Trucks brand: www.ramtrucks.com
Ram Zone blog: www.ramzone.com
Facebook: www.facebook.com/RamTrucks or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/RamTrucks or www.flickr.com/ChryslerGroup
Pinterest: www.pinterest.com/ramtrucks or www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/ramtrucks or www.instagram.com/FCAcorporate
Streetfire: www.streetfire.net/uploaded/chryslervideo.htm
Twitter: www.twitter.com/RamTrucks or www.twitter.com/FCAcorporate
YouTube: www.youtube.com/RamTrucks or www.youtube.com/pentastarvideo

A.R.E. PROJECT TRUCK F-150

A.R.E. PROJECT TRUCK F-150
MASSILLON, Ohio – A.R.E. Accessories has totally outfitted a 2015 Ford F-150 to create an outstanding Extreme Sport Project Truck to be displayed at the SEMA Show in the Ford Booth.

The concept for the project truck, built by A.R.E and Trent’s Trick Upholstery, is designed to showcase the extreme sports lifestyle and create a maximum coolness factor for the Ford F-150 truck. Front to back, inside and out, the project truck is radically equipped for any adventure, no matter how extreme. An array of sporty, eye-catching exterior customization features include an A.R.E. ToolMaster HD fiberglass truck cap, DUB wheels, Rigid Industries light bars, Bushwacker fender flares and a gloss/matte paint treatment. In addition, GoPro cameras integrated into the design will help capture and share all of the action.

The interior cab of the truck and the truck cap is outfitted to securely store valuable gear and an awesome sound system featuring Kicker speakers and a Reikken Performance battery provides the ultimate road trip soundtrack.
A.R.E. F-150-2 hi-res

 

 

 

 

 

Post-SEMA, the vehicle will embark on an extensive promotional tour, which will include stops at the Great American Outdoors Show in February, the X Games, auto shows and outdoor expos.

A.R.E.’s 2015 Ford F-150 Extreme Sports Project vehicle features:
A.R.E. ToolMaster HD Fiberglass Truck Cap
Air Lift LoadLifter 5000 Air Springs
ARB Fridge & Air Compressor
Axalta Automotive Paint
BOLT Hitch Lock
Bushwacker Fender Flares
Corsa Exhaust
Fab Four Bumpers
GoPro Cameras and Mounts
Hellwig Load and Sway Control
K2 extreme coolers
Kicker Speaker System
Lynch Concepts custom paint
Monster Hook Hitch Hooks
PickupVault lockable bed storage
Plain and Simple Headlights and Taillights
Reikken Performance Battery
Rigid Industries LED Lighting
Skyjacker Suspension
Surco roof racks and accessories
Toyo Tires
Trent’s Trick Upholstery interior

About A.R.E. Accessories
A.R.E. Accessories began manufacturing aluminum frame truck caps in 1969 and has become a leading manufacturer of fiberglass truck caps and hard tonneau covers. At its ISO-9001:2008-certified manufacturing facilities, A.R.E.’s more than 700 employees create the products that are sold through a network of more than 650 independent authorized dealers. For more information, contact A.R.E. at 400 Nave Rd. S.E., P.O. Box 1100, Massillon, OH 44648, email contact@4are.com, call 330-830-7800 or visit www.4are.com.

2014 RAM 1500 EcoDiesel

First impressions: Quiet, Strong, Efficient
The much anticipated RAM 1500 is a great looking truck with plenty of power and economy to back up it’s claims as the first light duty, 1/2 ton production pickup.
We tested the 3.0 Liter V-6 EcoDiesel in a variety of driving, hauling and towing conditions and were impressed with its capabilities and outstanding fuel economy.

w 2LW_7760BWS_BS29646_0105web

The Reaper, A Performance Off-Road Edition of the 2014 Chevy Silverado

CUSTOM EDITION REAPER(tm) SILVERADO AVAILABLE AT SELECT
GENERAL MOTORS DEALERSHIPS NATIONWIDE
DECATUR, Ind. – The Reaper(tm), a performance off-road edition of the 2014 Chevy Silverado pickup, is now available at select General Motors dealerships nationwide. Co-developed by Lingenfelter Performance Engineering and Southern Comfort Automotive, the specialty pickup truck offers drivers enhanced muscular styling, an eye-attracting street presence and amped-up off-road performance.

Interested Chevy enthusiasts can learn more about the limited-edition Reaper and find participating GM dealerships by visiting www.reaperperformanceusa.com.

“The Reaper blends Lingenfelter’s legendary performance engine tuning and suspension know-how with Southern Comfort Automotive’s expertise in custom styling for a truly unique and exciting vehicle,” said Mike Copeland, vice president of operations, Lingenfelter Performance Engineering.

Matt McSweeney, president, Southern Comfort Automotive, adds that the combination of engine performance and off-road capability offered by the Reaper is drawing a lot of consumer interest. “This vehicle is already creating a lot of excitement on dealer lots. Our General Motors dealers are looking to increase the number of Reapers they have available since this custom truck is such a big draw.”

The modified Chevy Silverado comes in red, white, gray and black with a long list of standard features including a three-inch lift, long-travel off-road suspension, Fox Racing shocks, 20-inch exclusive Reaper wheels mounted on General Grabber LT tires and a Lingenfelter performance exhaust system.

The Reaper’s style is enhanced with a custom hood fitment and grill assembly, high-clearance front bumper, wide-body fender flares, a wheel-to-wheel rock guard with removable side steps and high-profile exterior Reaper badging. Custom lighting includes integrated LED driving lights, side front fender marker lights and an integrated off-road flood light system.

LPE-SCA Chevy Reaper 1 hi-resThe interior is embellished with embroidered headrests, door panel accents, a gauge package and an auxiliary switch panel for flood lights and additional accessory upgrades.

Available upgrades include a Magnuson TSV1900 Supercharged 5.3L or 6.2L tuned engine, a 17-inch beadlock off-road wheel and General tire package, bold Reaper graphics and a frozen matte paint finish.

The 2014 Chevy Silverado Reaper edition carries a three-year 36,000-mile warranty on Lingenfelter upgrades* and Southern Comfort Automotive restyled parts.
About Lingenfelter Performance Engineering
Since 1973, Lingenfelter Performance Engineering has created a matchless heritage of bringing astounding new capabilities to the world’s most sought -after sports cars. This legendary record of precision engineering continues today, as the highly skilled Lingenfelter product team targets excellence in engine packages, superchargers and high-performance aftermarket components that refine power, speed and control. For more information, visit www.lingenfelter.com, contact Lingenfelter Performance Engineering at 1557 Winchester Road, Decatur, IN 46733, or call 260.724.2552.
About Southern Comfort Automotive
Specialty vehicle manufacturer Southern Comfort Automotive has been the premier brand name in the minds of life-style enhanced luxury auto mavens around the globe for more than 35 years. Its specialized luxury offerings combined with a company-wide obsession with world class design, unmatched quality and innovative creature-comfort solutions have inspired the highest standards by which all other custom vehicles are measured. For more information, visit www.insoutherncomfort.com or call 205.655.1063. Work Stronger. Play Harder. Live Better …in Southern Comfort.
Video of the Reaper can be viewed at: http://www.youtube.com/watch?v=0aDI3_OZJiA

Tread Lightly! and Land Rover Auction Historic Range Rover

Restored1990RangeRoverSalt Lake City, Utah – August 5, 2014 – Tread Lightly!, the nation’s leading organization promoting outdoor ethics, education and stewardship, and Land Rover North America, a founding sponsor for 25 years, have launched an online charity auction at www.ebay.com/treadlightly.

 

This historic auction features a fully restored 1990 Range Rover Great Divide replica vehicle and a one-time opportunity to join the 2014 Great Divide Expedition in early September. The auctioned Range Rover will take part in the Expedition and will be delivered to the bidder following the end of the event.

 

A time-lapse video of the 1990 Range Rover restoration project is here: https://www.youtube.com/watch?v=CbZc1gfSGvc&feature=youtu.be

 

The charity auction is running on eBay Motors from 9 p.m. EDT, August 4, to 9 p.m. EDT, August 14, 2014.

 

“Tread Lightly! friends and all off-road enthusiasts have a once-in-a-lifetime opportunity to bid on a piece of history and support our critical educational programs,” said Lori McCullough, executive director for Tread Lightly!. “The inaugural Great Divide Expedition in 1989 helped launch Tread Lightly!, and it is fitting that we kick off our 25-year anniversary celebration with our friends at Land Rover.”

 

Launched as a public awareness program in the mid-1980s by the U.S. Forest Service, Tread Lightly! evolved into a 501(c)(3) foundation in 1990 to cut red tape and initiate public-private collaboration. Today, Tread Lightly! is viewed as a credible, apolitical organization delivering critically needed, cost-effective solutions to today’s most pressing surrounding recreation issues. The nonprofit is a member-based organization with more than 40,000 individual members and supporters and more than 80 official partners.

 

The 25th anniversary Great Divide Expedition will cover nearly 1,000 miles of unpaved roads and 4×4 trails along a portion of the original Great Divide route. Throughout this expedition, participants will navigate narrow rocky trails with steep drop-offs and mountain passes over 13,000 feet (4,000 meters).

 

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

Ram Truck Announces Industry’s Broadest Alignment with Society of Automotive Engineers (SAE) J2807 Towing Standards Across All Pickup Truck Segments

  • Ram Truck is the only full-size pickup truck manufacturer to adopt the Society of Automotive Engineers (SAE) J2807 towing practices in all three pickup truck segments (½-ton, ¾-ton and 1-ton)
  • Ram pickup maximum towing capacities unchanged or improved under SAE standardized J2807
  • Ram 1500 owns the top positions in pickup fuel economy and SAE affirmed towing capacity for V-6 engines
  • Ram 1500 3.0-liter V-6 EcoDiesel with 8-speed transmission combines best-in-class fuel economy of 28 MPG with up to 9,200 lbs. of towing capacity
  • Ram 1500 3.6-liter V-6 Pentastar with 8-speed transmission combines best-in-class gasoline engine fuel economy of 25 MPG with 7,600 lbs. of towing capacity
  • Ram 1500 offers SAE towing of up to 10,650 lbs. with 5.7-liter HEMI® V-8 and exclusive 8-speed transmission
  • Ram 2500 Heavy Duty retains the highest level of capability with best-in-class SAE towing of 17,970 lbs. and a payload capacity of 3,970 lbs.
  • Largest displacement V-8 in the Heavy Duty segment, 6.4-liter HEMI® delivers best-in-class 410 horsepower and 429 lb.-ft. of torque and features VVT with Fuel Saver cylinder deactivation
  • Ram 3500 Heavy Duty is King of the Hill with best-in-class SAE 30,000 lbs. of towing capacity backed by 6.7-liter Cummins Turbo Diesel producing 385 horsepower and 850 lb.-ft. of torque
  • All Ram trucks feature an unsurpassed powertrain warranty – five years/100,000 miles

2014 Ram 3500 Heavy DutyJuly 16, 2014 , Auburn Hills, Mich. – Beginning with the 2015 model year, Ram will become the first automaker to adopt the Society of Automotive Engineers (SAE) J2807 standardized tow rating practices across all three fullsize pickup truck segments, including the ½-ton Ram 1500, ¾-ton Ram 2500 Heavy Duty and one-ton “King of the Hill” Ram 3500 Heavy Duty.

Ram beats the competition in the two most sought-after titles in the pickup truck market, fuel economy and SAE towing capacity, offering the most capable and most fuel efficient trucks available.

“Because our customers asked for it, every single 2015 model year pickup truck Ram sells will come with a trailer-tow rating achieved using SAE’s J2807 testing protocols,” said Reid Bigland, President and CEO – Ram Truck Brand. “No other automaker can make that claim.”

On the heels of finalized SAE towing specifications that now include trucks up to 14,000 GVWR, Ram has validated its full pickup line with the SAE J2807 Towing Standard – the only truck maker to adopt the standard in all three pickup truck weight classes.

“Ram Truck has been preparing for integration of the SAE towing standard over the past few years and adding heavier ¾- and 1-ton trucks to the criteria gives it more teeth,” said Mike Cairns, Director – Ram Truck Engineering, Chrysler Group LLC. “For too long, an uneven playing field existed and towing capacities went unchecked. We’re happy to be the only pickup truck manufacturer to align with the SAE J2807 towing standard across our pickup truck lineup.”2014 Ram 1500 EcoDiesel

The SAE J2807 towing standard outlines dynamic and performance criteria as it relates to a given vehicle. Examples within the standard include a number of tests while towing: 0-60 MPH time allowance, tackling the notorious Davis Dam Grade while maintaining no less than 40 MPH for single-rear-wheel trucks and 35 MPH for dual-rear-wheel trucks, a constant radius understeer test while increasing speed and a sway maneuver using aggressive steering input. The purpose is to put all trucks through the schedule of tests in which operators will likely see in the real world. SAE standards have existed in a number of other areas including engine torque and horsepower. Ram Truck is the first to adopt the official towing standard for ½-ton, ¾-ton and 1-ton trucks.

2015 Ram SAE J2807 towing capacities:

  • Ram 1500 V-6 with 3.6-liter gasoline Pentastar – Unsurpassed 7,600 pounds
  • Ram 1500 V-6 with 3.0-liter EcoDiesel – Best-in-class 9,200 pounds
  • Ram 1500 V-8 with 5.7-liter gasoline HEMI – 10,650 pounds
  • Ram 2500 V-8 with 6.4-liter gasoline HEMI – 16,300 pounds
  • Ram 2500 with 6.7-liter Cummins diesel – Best-in-class 17,970 pounds
  • Ram 3500 V-8 with 6.4-liter gasoline HEMI – 16,420 pounds
  • Ram 3500 with 6.7-liter Cummins diesel – Best-in-class 30,000 pounds

Ram Truck Brand
Since its launch as a stand-alone division of Chrysler Group LLC in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

2013 Ram 3500 Heavy DutyIn order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck continues to invest substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity.

  • Best-in-class fuel economy with exclusive EcoDiesel – 28 mpg with Ram 1500
  • Best-in-class towing capability – 30,000 pounds with Ram 3500

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.